SVD x ADIDAS
MASTERS OF DISGUISEAUDIOVISUAL INSTALLATION DESIGN
Madrid - Version 002A tilted monolithic screen anchors Masters of Disguise, forming a luminous portal that visitors can step beneath—by day, a clean slice into another dimension housing the campaign visuals; by night, a performance audiovisual stage for Oscar Zabala and guest DJs. Rear projection, fog, and a minimal laser perimeter shape visuals that seem to breathe, disguise, and reveal themselves, echoing the Rockstone, Blizzard, and Fango palettes. The result embodies the collection’s themes of camouflage and consumption while keeping the architecture stark, cinematic, and immersive.
Please note: this represents the design of the installation and show space; the visual content itself is still in development.